Privacy Policy

At NuCore Flooring, we are committed to protecting your privacy and being transparent about how we collect, use, and share your information. This Privacy Policy explains our data practices when you visit our luxury vinyl plank flooring website.

What NuCore Flooring Collects When You Visit

NuCore Flooring collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to communications from NuCore Flooring, we collect your name and email address.

Information collected automatically: When you browse our luxury vinyl plank collections, we automatically collect technical information including your device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on our site, and the website that referred you to NuCore Flooring. This information is collected through cookies and similar tracking technologies.

Information from third parties: NuCore Flooring receives affiliate tracking data from Amazon Associates when you make qualifying purchases through our product links. We also receive aggregated analytics data from Google Analytics about how visitors interact with our flooring collections and content.

How NuCore Flooring Uses Your Information

We use the information we collect to:

• Operate and improve the NuCore Flooring website and your browsing experience
• Respond to your inquiries about our luxury vinyl plank products
• Send you communications about flooring collections and updates if you’ve opted in to receive them
• Analyze site traffic and user behavior to better understand how visitors explore our waterproof flooring options
• Comply with legal obligations and protect NuCore Flooring’s rights
• Maintain security and prevent fraud
• Track affiliate referrals to Amazon.com where you can purchase NuCore Flooring products

NuCore Flooring’s Cookie and Tracking Policy

NuCore Flooring uses several types of cookies and tracking technologies on this site:

Essential cookies: These cookies are required for basic site functionality and cannot be disabled without affecting your ability to use NuCore Flooring’s website.

Analytics cookies: NuCore Flooring uses Google Analytics to track how visitors navigate our luxury vinyl plank collections. Google Analytics collects data about pages visited, session duration, traffic sources, and user behavior. This data is aggregated and anonymized to protect your privacy.

Advertising cookies: Amazon Associates uses cookies to track qualifying purchases made through NuCore Flooring’s affiliate links. These cookies help Amazon attribute purchases to our referrals and allow us to earn commissions at no additional cost to you.

You can manage your cookie preferences through your browser settings. Keep in mind that disabling certain cookies may affect your experience on the NuCore Flooring website.

How NuCore Flooring Shares Your Information

NuCore Flooring may share your information with:

• Service providers who help us operate this site, including web hosting providers and analytics platforms
• Amazon.com as part of the Amazon Associates Program affiliate relationship
• Law enforcement or government authorities when required by law or to protect NuCore Flooring’s legal rights
• Potential acquirers in the event of a business transfer, merger, or sale of assets

NuCore Flooring does not sell your personal information to third parties for their direct marketing purposes.

How NuCore Flooring Protects Your Data

NuCore Flooring implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. This includes SSL encryption for data transmitted between your browser and our servers.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, NuCore Flooring cannot guarantee absolute security.

Your Privacy Rights When Using NuCore Flooring

All users have the right to:

• Access the personal information NuCore Flooring holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from NuCore Flooring
• Request restriction of how we process your data

GDPR Rights (EU/EEA residents):

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access the personal information NuCore Flooring processes about you
• Right to rectification of inaccurate personal data
• Right to erasure (“right to be forgotten”) of your personal information
• Right to restrict processing of your data in certain circumstances
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object to processing of your personal information
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local supervisory authority if you believe NuCore Flooring has violated your privacy rights

CCPA/CPRA Rights (California residents):

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Know what personal information NuCore Flooring collects about you and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information collected by NuCore Flooring
• Request correction of inaccurate personal information
• Limit use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights — NuCore Flooring will not deny you service or charge different prices for exercising your CCPA/CPRA rights

State Privacy Law Rights (Virginia, Colorado, Connecticut, Utah):

If you are a resident of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or Utah (UCPA), you have substantially similar rights to those outlined above under CCPA, including rights to access, correction, deletion, data portability, and the right to opt out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: To exercise any of these privacy rights, submit a request by email to the contact address listed at the bottom of this Privacy Policy or use the contact form on the NuCore Flooring website. We will respond to verified requests within 30–45 days. NuCore Flooring may need to verify your identity before processing certain requests to protect your privacy and security.

NuCore Flooring’s Children’s Privacy Commitment

The NuCore Flooring website is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided NuCore Flooring with personal information, please contact us immediately. We will promptly delete such information from our systems in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on NuCore Flooring

The NuCore Flooring website contains links to Amazon.com where you can purchase our featured luxury vinyl plank products, as well as links to other third-party websites. NuCore Flooring is not responsible for the privacy practices, content, or data collection policies of any third-party site. We encourage you to review the privacy policy of any third-party website you visit.

International Data Transfers from NuCore Flooring

NuCore Flooring operates in the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such international data transfers in compliance with applicable privacy laws.

How Long NuCore Flooring Retains Your Data

NuCore Flooring retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data retention is governed by Google’s data retention policies.

NuCore Flooring Email Communications

If you subscribe to communications from NuCore Flooring, you will receive periodic emails about our luxury vinyl plank collections, new product launches, flooring guides, and site updates. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly at the address below.

NuCore Flooring’s Do Not Track Policy

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, NuCore Flooring does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of DNT browser settings.

Changes to NuCore Flooring’s Privacy Policy

NuCore Flooring may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice. Continued use of the NuCore Flooring website after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information NuCore Flooring has shared with third parties for their direct marketing purposes. To make such a request, contact us at the address below.

Consent to This Privacy Policy

By using the NuCore Flooring website, you consent to the collection and use of your information as described in this Privacy Policy.

Contact NuCore Flooring About Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or contact NuCore Flooring regarding data practices, please reach out to us at: